Name: Jefferson’s Ocean Bourbon
Color: Brown
Nose: Caramel, vanilla
Taste: Rye spice, citrus, vanilla, light pepper
Review:
Jefferson’s Ocean bourbon first came to my attention when I saw printed advertisements on the subway here in NYC. When I read “Aged at Sea….” I thought to myself “That looks interesting….and a bit gimmicky”. My gut reaction was right. It is gimmicky.
On my previous review of Jefferson’s Small Batch, I noted they source their bourbon rather than distill their own whiskey. As I have learned, and maybe some people do not realize, anyone who sources their whiskey and does not have a long history of distilling needs marketing to sell their product. Calling Mr. Draper! Calling Mr. Don Draper of Madison Ave. for a new method of creation and a romantic story. See below to summarize advertisement and marketing.
Jefferson states that the air, temperature and movement at sea creates a more unique flavor to the bourbon. For a bourbon that spends months at sea I did not get much of a marine, salt, or brine taste. Unlike Old Putney that has a sea/salt taste to it and Penderyn Madeira that has a wow factor, Jefferson’s Ocean had neither. To be honest, I am glad I did not get a sea salt taste. I have serious doubts about sea salt taste in a Kentucky Bourbon.
Jefferson’s Ocean is a nice, rich tasting bourbon but it is nothing mind blowing. In the end, you are paying for the price of the ship storage at sea and the gimmicky marketing.
Price around $75 and it is overpriced for the flavor profile.
If you like it, drink it! – Christopher