Name: Hudson Whiskey NY – Do the Rye Thing
Color: Light Brown
Nose: Rye, green fruits, oak, spices
Taste: Rye, spices, dusty wood
Bright Lights, Big Bourbon is from Tuthilltown Spirts Distillery in Gardiner, New York. The distillery was founded in 2003 and was acquired by William Grant & Sons in 2010. The acquisition brought in an influx of cash and changes to the brand from its previous name, bottle style, price, and flavor.
The name of this whiskey sounded familiar to me when I first noticed a marketing push of their whiskeys in the NYC area. This expression as previously titled “Manhattan Rye” is now “Do the Rye Thing”. The name sounds like a play on words from a Brooklyn movie directors classic NYC film. The green label color is based off the 4,5,6 NYC Subway lines to stand out on the store shelfs. This should help with the marketing push but not so much when it comes to the flavor profile.
The mash bill is 95% rye and 5% malted barley. It is aged 3 years in new charred American oak barrels and bottled at 46% abv. The first taste is a very odd dusty-earthy rye flavor. The second taste is more earthy but does taste any better. It tastes cheap and old at the same time which is a weird combination. This is my second and last tasting of Hudson Whiskey NY whiskeys.
Priced around $50 and I am not impressed.
If you like it, drink it! – Christopher